Category Archives: French

Boggie – who’s Boggie? On visual (un)reality as seen from abroad…. And why (English-speaking) google and wikipedia sometimes fail us….

One of the objectives of this blog is to bring to the attention of Anglobubble residents things that are happening around them – that start off somewhere else before eventually making their way somehow (or maybe not) into English-speaking consciousness.

And it is always interesting when we discover that the great all knowing English-speaking gods, Google and Wiki, are not so all knowing  and powerful after all.

Today I want to talk about Boggie. Who’s Boggie? If you do a word search in google (basically made for English-speakers), it can’t help itself: it wants to take you to ‘boogie’, in particular to the film ‘Boogie Nights’ (oh dear…. Someone is paying for that redirect). But a bit of persistent googling on my part, and all knowing Google has quickly adjusted with personalised searching algorithm….. You try googling ‘boggie’ in another window and see what happens.

Boggie’s a Hungarian singer who sings mainly in Hungarian and French. LIttle known outside of Hungary until her release in December 2013 of a song and associated clip – in seemingly parallel French and Hungarian versions. The clips for Parfüm and Nouveau Parfum respectively have gone viral and garnered a lot of media/blog interest – and not just for the beautifully haunting voice. So why the interest? The video shows Boggie being transformed in just over 3 minutes through ‘real time’ visual manipulation via Photoshop – to make her more attractive. 

Here’s the version in French:


The clip was quickly picked up around the web until finally the media took interest. So first we have franco-indignation (note the ‘denonce’):

And then the Anglo-media-indignation and interest quickly kicked in, as seen in the title of this article:

Others are a little more sanguine:

Of course it’s not in real time but that’s not the point – it takes a lot of work even with Photoshop.

And it’s not to say clever people in the Anglobubble aren’t onto the wonders/perils of visual manipulation. Jesse Rosten has a killer ‘ad’ here:

But back to Boggie and her song. The clip is certainly a parody of the beauty industry and everything that goes with it – and that’s what the lyrics in French clearly allude to here:

Soit Prada, Hugo Boss, Chanel, Giorgio Armani, Cartier, Azarro, Sisley, Escada, Gucci Naf Naf, Nina Ricci, Lancôme, Kenzo et encore en plus/encore, encore

Soit Bruno Banani, La Bastidane, Estée Lauder, Guerlain, Burberry et Thierry Mugler, Bourjois, Chloé, Jean-Paul Gautier, Valentino et je n’en sais plus

Lequel je choisis? (Which one do I choose?)
Pourquoi je choisis? (Why do I choose?)
Qui veut que je choisisse? (Who wants me to choose?)
Je ne suis pas leur produit (I am not their product)

De beauté, d’préciosité (Of beauty, of preciousness)
Ils ne peuvent pas me changer (They cannot change me)
Sans pareille, nonpareille, (Without equal, unequalled)
Le nouveau parfum, c’est moi-même, nouveau parfum (The new perfume is me, new perfume)

Soit Roberto Cavalli, Bulgari, Givengi, Dolce & Gabana, Paco rabana, soit Lacoste Tommy Hilfiger, Yves Saint Laurent et je n’en sais plus

(then repeat choruses and fade out)

(the brand names are as she lists them – some are mispelt…)

The ultimate irony (and parody) of course – and missed by everyone in the media in all of this – is that Hungarian lyrics are entirely different in tenor and tone…. Have a listen – translation in English is underneath.

Perfume (Hungarian version)


Hundreds of perfumes, dreams of flowers Sweetish, tart, mellifluous forgetting Rose and lavender in slender little bottles, oh it is drugging/dazzling me
Myrrh and almond locked in little places, lilacs, violets in secret little vials I am trying them individually drop by drop or atomized, it is drugging/dazzling me
Now I throw them all out, I throw away my distorted mirror, I am opening up my coat Breathe freely
The wind is letting me fly, the Sun is warming me Sometimes you weep from wounded clouds If the autumn is ablaze – you are weaving a new dream In my heart the fragrance of life is flying in a sweet, smoky, dizzy way

The magic of perfumes, the world of petals, the glow of desires, the gliding of silk, the spice of the East, the tale of senses, it is drugging/dazzling me Refrain: Now I am throw them all out, I throw away my distorted mirror, I am opening up my coat Breathe freely
The wind is letting me fly, the Sun is warming me Sometimes you weep from wounded clouds If the autumn is ablaze – you are weaving a new dream In my heart the fragrance of life is flying in a sweet, smoky, dizzy way

So who is Boggie? Wikipedia still has no idea. So go here instead to read all about her in French:

But I am sure the great god Wikipedia will catch up eventually, just as the great god Google, with its personalized search algorithm, appears to have done.

And good on Boggie for getting everyone’s interest…. Now that’s what I call manipulation  – I mean great marketing.

Update:  Wikipedia has now caught up, with a wiki page dedicated to Boggie up by February 7 but you read it here (and a hundred other places) first. The song in Hungarian has in the meantime hit number 1 in Hungary……..

The Monolingual Mindset – what it is, briefly defined and exemplified for you…

“The greatest impediment to recognizing, valuing and utilizing our language potential is a persistent monolingual mindset. Such a mindset sees everything in terms of monolingualism being the norm, even though there are more bi- and multilinguals in the world than monolinguals” (Clyne, 2005).

Add to the monolingual mindset the view that English is the only language worth knowing, then it’s too easy to end up with an incredibly powerful combination leading to skewed thinking that’s self-generating and hard to crack.

Sad to say it but the monolingual mindset is common amongst inhabitants of the English-speaking world. Here’s a good example:

“The new national curriculum will, after establishing Italian and Chinese, also teach Aboriginal and Torres Strait Islander languages. Why? Can’t someone explain to the bureaucrats and educators that this is a massive waste of time and resources? English, as anyone who regularly travels will tell you, is the universal language of business, diplomacy and entertainment.”

This quote is taken from an opinion piece by a Melbourne-based media personality and press columnist that was published by the influential Herald-Sun (Feb 3, 2011). It appeared in an article titled ‘Let’s ditch the study of languages’.

He’s critical of current policy on teaching languages in Australian schools – and there is no doubt there are many problems and failings.

But to claim stridently that English is the UNIVERSAL language of business, diplomacy and entertainment is just plain WRONG.  This person appears never to have ventured outside the Anglobubble……

I can assure visitors to this blog that LOTS of languages are used in business, diplomacy and entertainment – in every moment of the day….. Like many of you, I have seen it with my own eyes  – and much of it can also be observed from inside the Anglobubble.

Here are some simple examples:

(a) BUSINESS: Chinese trade networks operate internally around the world in Chinese (and are becoming stronger each day)…. Even where they use other languages to reach the public in other countries, e.g. French in France or English in Australia, the appearance of signage in Chinese characters common in Chinatowns around the world shows that Chinese business are also happy to take your business in Chinese wherever or whoever you might be.

Most people doing business of any kind in the world, down to a cash transaction in the market, do it in local/national languages.

(b) DIPLOMACY: the French have their own diplomatic network operating in French (alongside English and other languages when needed). French diplomats speak French to diplomats from Tunisia, Algeria, Morocco and many other countries. They call that network ‘la Francophonie’. The British call theirs ‘the Commonwealth’. The Russians have their own diplomatic network, centred on the former USSR, that operates in Russian….

(c) ENTERTAINMENT: Bollywood, well Bollywood does most of its magic in Hindi and other Indian languages……. The French do theirs in French… The Chinese in Chinese and the Koreans in Korean (it’s called the Korean Wave)…..

Enough said…..

It’s going to be a fun ride as we gather and dissect other examples of the monolingual mindset in the Anglobubble in future blog posts……